Privacy Policy

FEEDY — Personalized Baby & Toddler Nutrition App

Last Updated: March 26, 2026

Feedy ("Feedy," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, share, and protect information when you use our mobile application ("App"), website ("Website"), and any related services (collectively, the "Services").

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services. This Privacy Policy is incorporated into and forms part of our Terms and Conditions of Use.

1. Information We Collect

We collect information in the following categories:

1.1 Information You Provide Directly

Account Information: When you create an account, we collect your name, email address, password, and optionally your profile photo.

Child Profile Information: To personalize recipes and recommendations, we collect information about your child that you voluntarily provide, including:

Child's name or nickname
Date of birth or age
Known food allergies and intolerances (e.g., dairy, nuts, eggs, gluten)
Dietary preferences and restrictions (e.g., pork-free, halal, vegetarian, vegan)
Specific nutritional goals (e.g., iron-rich diet, high-calcium diet)
Feeding stage and developmental milestones
Any other health-related information you choose to provide

Nutrition Tracker Data: Meal logs, food entries, portion sizes, and nutritional intake data you input into the Nutrition Tracker feature.

AI Chat Data: Questions you ask, messages you send, and the conversation history within the AI Chat feature.

User-Generated Content: Recipes, photos, comments, reviews, and other content you submit through the App.

Communications: Information you provide when you contact our support team, respond to surveys, or participate in promotions.

Payment Information: If you subscribe to a paid plan, payment is processed through the Apple App Store or Google Play Store. We receive subscription status, transaction identifiers, and billing period information. We do not collect or store your credit card number, bank account details, or other direct payment credentials.

1.2 Information Collected Automatically

When you use the Services, we may automatically collect:

Device Information: Device type, operating system, unique device identifiers, device language, and mobile network information.
Usage Data: Features used, pages visited, actions taken, time and duration of sessions, crash logs, and performance data.
Log Data: IP address, browser type, referring/exit pages, and timestamps.
Location Data: Approximate location based on IP address. We do not collect precise GPS location unless you explicitly grant permission for location-based features.

1.3 Information from Third Parties

Platform Providers: If you sign in using Apple Sign-In, Google Sign-In, or other third-party authentication, we receive your name, email address, and profile identifier as authorized by you through that provider's permissions.
Analytics Providers: We may receive aggregated and anonymized analytics data from third-party analytics services.

2. How We Use Your Information

We use the information we collect for the following purposes:

Providing and Personalizing the Services:

Generating personalized recipes based on your child's allergies, dietary restrictions, and nutritional goals.
Operating the AI Chat feature and providing relevant responses to your questions.
Tracking nutritional intake through the Nutrition Tracker.
Displaying relevant articles and educational content.
Enabling you to create, share, and browse user-generated recipes.

Account Management:

Creating and managing your account.
Processing subscriptions and communicating about billing.
Authenticating your identity and securing your account.

Communication:

Sending service-related notifications (e.g., account verification, subscription reminders, feature updates).
With your consent, sending promotional communications, tips, and recommendations. You may opt out at any time.

Improvement and Development:

Analyzing usage patterns to improve the App, features, and user experience.
Training and improving our AI models using aggregated and anonymized data. We do not use your personally identifiable information or your child's personally identifiable information to train AI models without your explicit consent.
Conducting research and analytics to understand user needs.

Safety and Legal Compliance:

Detecting, preventing, and addressing fraud, abuse, security risks, and technical issues.
Complying with applicable laws, regulations, and legal processes.
Enforcing our Terms and Conditions of Use.

3. Children's Data — Special Protections

Feedy takes the privacy of children's data extremely seriously.

Feedy does not knowingly collect personal information directly from children. All child-related data is provided by the parent or legal guardian through their own account.
We collect only the minimum child data necessary to provide the core functionality of the App (personalized recipes, allergy filtering, nutrition tracking).
We do not sell children's data to third parties.
We do not use children's data for targeted advertising.
We do not share children's personally identifiable data with third parties for marketing purposes.
Child data is stored separately and subject to enhanced security measures.
Parents and legal guardians may at any time request access to, correction of, or deletion of their child's data by contacting us (see Section 12).

We comply with applicable children's data protection laws, including the Children's Online Privacy Protection Act (COPPA), the UK Age Appropriate Design Code (Children's Code), the General Data Protection Regulation (GDPR) provisions relating to children's data, and other applicable legislation.

4. AI Chat and AI-Generated Content — Data Practices

The AI Chat feature processes your questions and generates responses using artificial intelligence. You should be aware that:

Your AI Chat messages are processed to generate responses and may be stored as part of your conversation history.
We may use anonymized and aggregated AI Chat data to improve the quality and safety of AI responses. Personally identifiable information is removed before any such use.
AI Chat conversations may be reviewed by our team in limited circumstances for safety, quality assurance, and to detect harmful or inappropriate content.
We do not share your individual AI Chat conversations with third parties for marketing or advertising purposes.
You may request deletion of your AI Chat history at any time (see Section 10).

5. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

Service Providers: We share data with trusted third-party service providers who assist us in operating the Services, including cloud hosting, analytics, customer support, email delivery, and payment processing. These providers are contractually obligated to use your data only for the purposes we specify and to maintain appropriate security measures.

AI Service Providers: We may use third-party AI services to power features such as recipe generation and AI Chat. Data shared with these providers is subject to data processing agreements and used solely for providing the requested functionality.

Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of Feedy, our users, or the public.

Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

With Your Consent: We may share your information with third parties when you have given us your explicit consent to do so.

Aggregated and Anonymized Data: We may share aggregated, de-identified data that cannot reasonably be used to identify you or your child with partners, researchers, or the public for analytical or informational purposes.

6. Cookies and Tracking Technologies

Our Website and App may use the following technologies:

Cookies: Small data files stored on your device to remember preferences, maintain sessions, and analyze usage.
Analytics Tools: We use analytics services (e.g., Google Analytics, Firebase Analytics, Mixpanel, or similar) to understand how the Services are used. These tools collect anonymized usage data.
Push Notifications: With your permission, we may send push notifications related to meals, reminders, and updates. You can disable these in your device settings at any time.

We do not use cookies or tracking technologies to serve targeted advertising to you based on your child's data.

Managing Cookies: You can control cookies through your browser or device settings. Disabling cookies may affect the functionality of the Website.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide the Services. Specifically:

Account and Profile Data: Retained while your account is active. Deleted or anonymized within 90 days of account deletion, unless retention is required by law.
Child Profile Data: Retained while your account is active. Deleted promptly upon account deletion or upon your request.
Nutrition Tracker Data: Retained while your account is active. Deleted upon account deletion or upon your request.
AI Chat History: Retained while your account is active. You may request deletion at any time. Upon account deletion, chat history is deleted within 90 days.
User-Generated Content: Publicly shared recipes and content may remain on the platform after account deletion in anonymized form, unless you request their removal.
Anonymized and Aggregated Data: May be retained indefinitely as it cannot be used to identify you.

8. Data Security

We implement industry-standard technical and organizational measures to protect your information, including:

Encryption of data in transit (TLS/SSL) and at rest.
Secure access controls and authentication.
Regular security assessments and vulnerability testing.
Access to personal data limited to authorized personnel on a need-to-know basis.
Separate storage and enhanced protection for children's data.

While we take reasonable measures to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, including countries that may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses (SCCs) approved by the European Commission.
Adequacy decisions where applicable.
Other legally recognized transfer mechanisms.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal data we hold about you and your child.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data and your child's data ("right to be forgotten").
Restriction: Request that we restrict the processing of your data.
Portability: Request a copy of your data in a structured, machine-readable format.
Objection: Object to the processing of your data for certain purposes, including direct marketing.
Withdraw Consent: Where processing is based on consent, withdraw your consent at any time without affecting the lawfulness of prior processing.
AI Chat Deletion: Request deletion of your AI Chat conversation history at any time.
Lodge a Complaint: File a complaint with your local data protection authority if you believe your rights have been violated.

For UK and EEA residents: You may contact the Information Commissioner's Office (ICO) at ico.org.uk or your local supervisory authority.

To exercise any of these rights, please contact us using the details in Section 12.

We will respond to your request within 30 days (or within the timeframe required by applicable law). We may need to verify your identity before processing your request.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:

We will update the "Last Updated" date at the top of this Policy.
We will notify you through the App, by email, or by other reasonable means.
Your continued use of the Services after the changes take effect constitutes your acceptance of the revised Privacy Policy.

If you do not agree with the updated Privacy Policy, you should stop using the Services and delete your account.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Data Controller: Ivanova Liana, trading as

Feedy Email: info@feedyme.com

Website: feedyme.com

For data access, correction, deletion, or other rights requests, please include "Privacy Request" in the subject line and provide sufficient information to verify your identity.

13. Additional Disclosures by Jurisdiction

13.1 European Economic Area (EEA) and United Kingdom

Legal Bases for Processing: We process your personal data based on the following legal bases under the GDPR and UK GDPR:

Contract: Processing necessary to provide the Services you have requested (e.g., account creation, recipe generation, nutrition tracking).
Consent: Where you have given explicit consent (e.g., marketing communications, optional data collection).
Legitimate Interests: Processing necessary for our legitimate interests (e.g., improving the App, fraud prevention, security), where these interests are not overridden by your rights.
Legal Obligation: Processing necessary to comply with applicable laws.

Data Controller: The data controller is Ivanova Liana, trading as Feedy. You can contact the data controller at info@feedyme.com.

13.2 United States — COPPA Compliance

We do not knowingly collect personal information from children under 13 without verified parental consent.
All child-related data is provided by the parent or legal guardian.
Parents may review, request deletion of, or refuse further collection of their child's data at any time by contacting us.

13.3 California — CCPA/CPRA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know: You may request details about the categories and specific pieces of personal information we have collected.
Right to Delete: You may request deletion of your personal information.
Right to Opt-Out of Sale: We do not sell your personal information. No opt-out is required.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.